Search Engine Optimization and How to Take Advantage of It To Become a Trusted Expert
You may not realize it, but the things that may make you a trusted Expert will also help you with your SEO
That may improve your natural ranking with Google
that may help people hunting for your product find you in the top of the search rankings
Which makes them think of you as a Trusted Expert!
See how that works?
If you want to be a trusted Expert ( and naturally you do ) you have to be all over SEO. Thats because people inherently trust natural search results more than pay per click ads when they do a search.
Why?
It does not matter what the logical truth is, its the visceral emotional response ( I’m such a genius for realizing that huge word ) that counts, and gets people to take action. So, if you would like to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.
you’ll expect this post to be full of SEO tips and tricks, but what you do not realize is that youve already been doing a lot already to improve your SEO, if youve been doing all the stuff that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff
- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a good way to target new keywords a good blog post with the correct word density ( 2-5% ) can bring you in a large amount of new people if targeted in the right way.
- your internet press room. Again, Google loves anything that provides fresh content, and youre going to be posting every single press release you send out ( and again, you are sending publicity releases out now, right? ) This is particularly vital because the online press release services only keep your press releases indexed for a short while. Anyone looking on the terms you employed in those PR releases after that time will be directed to your web press room / latest news area. And if you do not have an area for your publicity releases, then theyll end upat somebody elses websites.
outside your Trusted Expert content, there are aheaps of basic technical things you have to be doing to enhance your SEO.
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Use a robots.txt file.
- Check for broken links and images (Google hates errors)
- Have your main keyword in an h1 tag (only once)
- Have a Google friendly site map and submit it to the google webmaster tools.
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
There are a lot of other tips to improve your SEO, but this is a handy place to start. Like most things about being a trusted Expert, it all returns to the content. Correctly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it less complicated for folks to find you, which helps them to see you as a trusted Expert.
Funny how reciprocal that is well I think so anyhow sort of.
find out more about turning into a trusted expert and how you can Make Money Online.
