Email Marketing Information Brandon and Tampa Companies May Need To Know
As more Tampa and Brandon businesses increase the number of email marketing programs due to their diminishing advertising budgets in 2009, it is important to grasp which statistics one should monitor and how doing so can help future email marketing efforts. Most email marketers today watch statistics that are directly related to their specific email marketing objectives. For example, if you are broadcasting HTML emails to prospective clients you may use open rates as a metric of your campaign’s achievement. Other metrics which may assist your email marketing efforts moving forward include: open rates for each day & time, click-through rates and goal conversions.
As a Brandon or Tampa company in the development stages of an email marketing program, would you be interested in knowing what sort of open rates other email marketing programs are getting? According to highly recognized email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Do keep in mind that the figure could not be relevant or a realistic figure for your specific industry, regardless if your open rate is below this number do not feel discouraged. What you should take out of this figure is simple, if your open rate increases over a short period of time than more prospects are reading your broadcasts and vice a versa. The next statistic related to open rates which could be of great value to your Brandon email marketing campaigns include the day and time of your email messages.
Do you know which day and time has brought your email marketing campaigns the highest success rate? Most email marketers may quickly answer “Tuesday, Tuesday, Tuesday”. Well, this could be true for many email marketers in the industry. The truth of the matter is that each of our email marketing programs or email marketing clients have a distinct message to offer a unique audience. So what works for audience #1, could not work for audience #2. To have a better idea, simply test your email audience and monitor your statistics for each campaign. Within a few broadcasts, you will quickly find what works best for you and your specific audience.
In addition to monitoring your email marketing statistics, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This may help you to improve the response of your email marketing programs.
If you’re a Tampa or Brandon corporation utilizing email marketing and would like to learn how email marketing could help you get more leads, increase service total sales and brand awareness, simply register for Spotlight Creation’s free educational e-newsletter.















































































